EasyJet
DELIVERABLES
– CRM Email Template Design
ROLE
– Ideation and Campaign Concepting
– Design
– Art Direction
EasyJet were looking for some branded email templates for a new themed campaign launching called Orange Drop. As a designer at DEPT® agency, I was tasked with the challenge.
Aligning with EasyJet’s brand guidelines and core values, I developed templated modules that included a hero image and destination modules. To make these designs easy to roll out for the in-house EasyJet team, I designed and built these templates in a way that would allow the team to edit the copy modules while keeping a consistent theme with the icons and banners that you can see in the designs below, including the stamp, polaroid images, destination banners and prince banners that are all editable.
The GIFs above allow you to see close-up details of the editable image templates. These modules were carefully considered, from aligning to branding for consistency to ensuring the assets are scalable across weekly campaign updates and ensuring the theme is visually distinct to allow it to stand out as a standalone campaign.
EasyJet Orange Drop Email Newsletter Campaign Designs.
Case studies
