Regit
DELIVERABLES
ROLE
Regit, formerly known as Motoring.co.uk, stands as the largest independently owned automotive website in the UK, offering an all-in-one online concierge service for your car. Trusted by millions of motorists, Regit streamlines all motoring needs onto a single platform.
As the Lead Website Designer at Regit, I collaborated closely with the IT and marketing teams, playing a pivotal role in the comprehensive re-branding process from Motoring to Regit.
During the summer of 2016, I played a significant role in the Regit re-brand, ultimately launched in April 2017. My responsibilities included creating designs for both desktop and mobile versions of the Regit website. From the initial planning stages of pages to mapping out user journeys (UI/UX), I was deeply involved in shaping the visual identity and user experience.
While working on the Regit re-brand, I also had the responsibility to uphold the integrity of the Motoring brand throughout this transitional phase.
In addition to the Regit re-brand, my role included the production of engaging videos for renowned UK automotive dealers. I consistently delivered high-quality designs that not only represented but also effectively promoted the organization, ensuring brand coherence across diverse channels.
My weekly tasks involved researching user behaviors, strategically planning, and designing content to enhance engagement and on-site conversions.
Stage 1 of the Regit website and transition from Motoring.co.uk. The Motoring logo was included below the Regit logo for brand awareness to help with the transition.
Returning visitor UI for the logged in homepage.
Dropdown menu on the returning visitor logged in homepage.
Used car listing page.
In phase 1, a significant emphasis was placed on crafting distinct user journeys that ultimately led to each user’s personalised dashboard. We also prioritised developing the buyer journey funnel for used car listings, as showcased in the examples above.
Buyer flow – user journey
Claim your garage user journey.
Loading page animation.
Testimonial
Jade played a key role in the rebranding of Motoring.co.uk to Regit. The site looks great and we’re already seeing huge improvements in conversions and usability of the site as a result. Diligent, and hard-working, I’d recommend to everyone.
– Steven Morrow
Marketing Manager at Regit.cars (formerly Motoring.co.uk)
Case studies
