Cloud Geeni

Cloud Geeni is a UK-based desktop hosting provider, and I’ve had the pleasure of collaborating with them on various projects to enhance their website aesthetics and usability, refine landing pages, and create compelling marketing materials, including a PDF lead magnet.

The completion of these projects (2018-2019) contributed to a comprehensive funnel designed to boost lead generation for Cloud Geeni. All projects were undertaken on a freelance basis through a former colleague who was contracted to work on various digital marketing campaigns.

The journey began with the creation of an editorial asset in the form of a PDF lead magnet. This asset now serves as a key component in a meticulously crafted marketing strategy, playing a crucial role in a well-orchestrated funnel. The strategic implementation of these assets proves highly effective, particularly in the collection of emails to build Cloud Geeni’s marketing-focused email list while offering valuable information to potential customers.

The following brief was to design a landing page that would host the lead magnet and collect emails.

I found great enjoyment in this project, particularly in the opportunity to illustrate icons and explore the creative possibilities within the Cloud Geeni brand guidelines and assets.