May Smith Media
DELIVERABLES
ROLE
May Smith Media was a dynamic online-based digital media company, specializing in social media management & marketing, graphic design, email marketing, branding, and creative content.
During my four years as the co-founder and lead designer at May Smith Media, I had the privilege of collaborating with international clients. From start-ups and charities to SMEs and other agencies, we provided services across various sectors.
Heading the design department, I immersed myself in a multitude of projects, covering everything from digital and branding to print and creative content. My role extended beyond delivering designs; I also provided creative direction for businesses and crafted engaging branded content to enhance their brand visibility. Whether it was designing and building websites, creating brand assets, developing social media graphics, infographics, logos, or other branded content, I was dedicated to elevating my clients’ brand and online presence.
In this case study, you’ll discover the branding and assets I crafted for May Smith Media. From the website I personally designed and built to the logo, banners, brand imagery, landing pages, and various digital assets, explore the comprehensive suite of elements that define the visual identity of the agency.
![msm-homepage-macbook-1v2 May Smith Media Homepage Design and Build by Jade Smith](https://i0.wp.com/jadesmithdesign.com/wp-content/uploads/2023/12/msm-homepage-macbook-1v2.jpg?resize=1165%2C923&ssl=1)
![msm-homepage-macbook-2v3 May Smith Media Homepage Design and Build by Jade Smith](https://i0.wp.com/jadesmithdesign.com/wp-content/uploads/2023/12/msm-homepage-macbook-2v3.jpg?resize=1165%2C923&ssl=1)
![msm-homepage-macbook-3v3 May Smith Media Homepage Design and Build by Jade Smith](https://i0.wp.com/jadesmithdesign.com/wp-content/uploads/2024/01/msm-homepage-macbook-3v3.jpg?resize=1165%2C923&ssl=1)
The May Smith Media website was meticulously constructed using the WordPress CMS platform.
Drawing upon the brand guidelines I crafted for the agency (provided below), I seamlessly integrated them as the foundation for the website design. This approach not only ensured a streamlined process but also laid the essential groundwork for the overall build.
![msm-logo May Smith Media Logo Design by Jade Smith](https://i0.wp.com/jadesmithdesign.com/wp-content/uploads/2023/12/msm-logo.png?resize=1165%2C297&ssl=1)
![msm-brand-squares-1 May Smith Media Logomark Design by Jade Smith](https://i0.wp.com/jadesmithdesign.com/wp-content/uploads/2023/12/msm-brand-squares-1.jpg?resize=1165%2C1165&ssl=1)
![msm-brand-squares-2 May Smith Media Logomark White Design by Jade Smith](https://i0.wp.com/jadesmithdesign.com/wp-content/uploads/2023/12/msm-brand-squares-2.jpg?resize=1165%2C1165&ssl=1)
![msm-brand-squares-3 May Smith Media Branding Design Imagery by Jade Smith](https://i0.wp.com/jadesmithdesign.com/wp-content/uploads/2023/12/msm-brand-squares-3.jpg?resize=1165%2C1165&ssl=1)
![msm-brand-squares-4 May Smith Media Branding Design Imagery by Jade Smith](https://i0.wp.com/jadesmithdesign.com/wp-content/uploads/2023/12/msm-brand-squares-4.jpg?resize=1165%2C1165&ssl=1)
![msm-brand-squares-5 May Smith Media Branding Design Imagery by Jade Smith](https://i0.wp.com/jadesmithdesign.com/wp-content/uploads/2023/12/msm-brand-squares-5.jpg?resize=1165%2C1165&ssl=1)
![msm-brand-squares-6 May Smith Media Branding Design Colour by Jade Smith](https://i0.wp.com/jadesmithdesign.com/wp-content/uploads/2023/12/msm-brand-squares-6.png?resize=1165%2C1165&ssl=1)
The primary demographic of May Smith’s clientele consisted of women aged approximately between 30 and 50. This demographic insight was thoughtfully woven into the branding, ensuring an appealing and relatable aesthetic for our valued clients.